Improve your Website Experience
It may seem intuitive to spend money on a recession. However, a relatively small investment in improving the user experience. on your website can generate huge savings / increase sales for your business. Sounds good, but the fact that there is evidence to support this argument, you ask.
Usability ROI
The latest research results from Nielsen Norman Group (top US usability consultancy) showed that only 10% of spending your website usability will lead to the development of the budget increase of 83% of your business data, including your website conversion rate.
Visitors x Conversion formula
For example, in 1000 to reach your web site visitors a day, only 10 countries of the visitors to become customers then your conversion rate is 1%. Visitors to your site is usually through the development of programs, such as to pay for expensive Google AdWords or other marketing activities. Doubled the number of visitors to your site means your advertising budget has been doubled! Not an attractive proposition in touch economic times.
However, if you can get 1000 visitors and 20 have begun to do business you are not only 10? Then you will immediately double your sales. Even small improvements in usability and user experience of your site can achieve this requirement.
Assessment of the start site
Before you can improve the overall usability and user experience on your site, you must first identify areas for improvement. You need to evaluate your site. This can be done very cheap – Please refer to our assessment of the site’s budget. Resolve any major issues with the availability of the site will help you retain customers and increase sales – customer retention is the best way to maintain your business through these difficult times.
More services online
Another sensible strategy is to use your site in order to reduce your administrative costs and save you time and money. Internet banking is a great example of online services, well-functioning and business users. Users can conveniently 24 / 7 security, banking services, and access to bank staff in order to reduce their costs and make their services more efficient. This is a win-win situation. Banks who do not provide this service now at a significant competitive disadvantage.
In the area of your business, look at the most time-consuming and manual interaction with your customers. Perhaps your company spend a lot of time to answer their phone product / service staff or management of calendar and scheduling appointments. Perhaps you had to manually generate alarm house quote or check inventory levels and reserve items in your store customers. These may be done online and often prove more useful than the ‘people’ such as the appointment system version, the text / e-mail to remind you to visit your dentist.
A word of warning – I can not emphasize enough how important it is that you get the user to enter all the new features, do you intend to buy to your site. Hope to identify a user (user surveys), and the function in the development of feedback from users (user testing). Otherwise, you may invest in the site, users do not need or do not actually work, so users will not be able to use their resort-year-old way of doing things. This will be a disaster, but it is avoidable!
